E-News Checklist

Checklist of items needed for a successful E-newsletter:

• Content of value – preferably as part of a content plan and an editorial calendar!
• Trackable links – tied to your goals
• A clear call to action
• Consistent branding (Logo and colors)
• Company name: Make sure your logo is not the only place with your company info as they may not enable their images!
• A catchy or informative - preferably both - subject line (this may be all they see!)
• ‘Forward to a friend’ link – make this a trackable link whenever possible
• Signup box – for those who receive it as a forward
• Check your date – especially if you are re-using a template from a previous month.
• Include your calendar of events (check those dates as well – ie: is the 4^th a Monday or a Tuesday?)
• Link your images and utilize your rollover alt text wherever possible – it’s like free advertising.
• Spell check every block – including your subject line!
• Proofread every block – this is different from spell check – here you are confirming that your content is both clear and grammatically correct.
• Include your contact info with multiple ways to reach you – phone, website, email, social media
• Include your location and store hours, especially if you have a brick and mortar location!
• Include your social media links
• Send your self a preview copy – preferably in multiple browsers and email services (it is likely to look different on a .gmail address vs aol vs yahoo and even more variations occur in firefox vs internet explorer, etc. 
• Make sure that your links work.
• Archive it (if using Constant Contact) or host it on your website so you have a URL address link to post and share on social media sites.
• Monitor, understand and utilize the data provided by your metrics!
• Most importantly, ‘Ship’ it!  Make sure you deliver. Pressing send can be scary, especially the first time, but it is necessary! If you need assistance with any of the above or would like me to review it before you hit the send button, just give me a call (LMD@LisaMarieDiasDesigns.com  973.275.9497) I can help you make this happen!