Here is a quick tutorial on how to add media to your LinkedIn profile. Someone asked me about this, this morning and I thought I would share the answer in case any of you had the same question! She asked about uploading a SlideShare to her profile. I had written
Read More
How to Add Media to Your LinkedIn Profile
Should I Create a LinkedIn Newsletter?
Recently, you may have received a notification via email or in your LinkedIn notifications, letting you know that one of your LinkedIn connections has published a newsletter. Hopefully, you clicked through and read it. If you are a savvy businessperson, your next thought may have been, ‘Should I create a
Read More
A Healthier Approach to Social Media
Lately, there has been a lot of news around the negative and debilitating effects that social media can have on users. Especially young people. As someone who helps people use these tools, I find this terribly upsetting. I hate the idea that the tools I am promoting to grow their
Read More
Are YOU Ready for 2022?
Yes, the end of 2021 is almost here – are YOU ready for 2022? The other day, I was talking to someone about something that happened last year. Then I realized, no, last year we were in lockdown – it must have been TWO years ago! Time is FLYING by
Read More
The Great Resignation
According to a recent survey by Microsoft, more than 40% of the global workforce are considering leaving their employers this year. The media has dubbed this ‘the Great Resignation’. If you are one of the many people out there, looking for a new, more rewarding position, give me a call
Read More
An Example of How Content Marketing Works
I am a huge fan of content marketing – the process of creating and sharing CONTENT to establish your expertise, define your brand, stay on the radar of your existing community and to attract new prospects. I frequently write about why and how to use content marketing to build your
Read More
What Works on LinkedIn?
People frequently ask me, ‘What works on LinkedIn?’ While there really is no one, single answer to this question, there are some tactics that I, and my clients, find work pretty reliably. Here is an update from a client, Dan Edds, who has, over the past two years, consistently posted,
Read More
Important Changes Coming to Email Marketing
There are some important changes coming to email marketing. They may impact you as an email user, depending on which email service you use to receive email, and they will certainly impact your metrics if you do any email marketing. In this post I will explain the important changes coming
Read More
Email Service Providers Are NOT Created Equal
This past week I had a very disappointing experience with a popular Email Service Provider (ESP). It really underscored for me that all Email Service Providers are NOT created equal. I won’t call out the company by name but they were NOT Constant Contact. I share it as a cautionary
Read More
Should I Add Personal Information to My LinkedIn Profile?
People frequently ask me, ‘should I add personal information to my LinkedIn profile’. I usually advise that they do. It makes you a more complete ‘person’ and helps someone who is reading the profile, get a sense of who you are. Recently, I saw a poll someone did on LinkedIn
Read More
